Phygital
Experiences
At Tape A Tale, we've meticulously carved out a distinctive niche in the industry. Our approach seamlessly integrates offline activation with online amplification, offering brands a truly unique opportunity to engage both realms effectively.
By fostering an offline community through intimate or large-scale events, we create authentic connections and memorable experiences. Then, we leverage the power of digital platforms to amplify the recorded content through creator channels, brand-owned pages, and Tape A Tale's channels.
This dual strategy ensures that brands can reach and resonate with audiences across both offline and online landscapes, maximizing their impact and visibility in today's dynamic market.
SBI Life
Tape A Tale collaborated with SBI Life to present BEYOND THE BOUNDARY, an engaging storytelling event honoring cricket fans as genuine champions of the sport. These fans shared their heartfelt stories and passion for cricket through impactful spoken word performances. The brief was an interesting one: to find stories from across the country of people who love cricket and are doing something related to cricket but off the field, beyond the boundary. We took the end-to-end responsibility of curation, execution, promotion with gender inclusive and region inclusive voices across India.
Setting up the theme as Apne Liye, Apno Ke Liye, we got star performances of Mayanti Langer, Rajat Sood, Tanya Purohit and many more and held a phygital show at Famous Studios, Worli. The show was a hit not just offline but also online as the stories recorded during the event created waves online.
McDonald's
When McCafe achieved the milestone of selling 100 million cups of coffee - they wanted us to write an ode to coffee lovers across India to celebrate this milestone.
We onboarded writer & performer Sainee Raj to narrate a piece in a fun and quirky way. Sainee brewed the perfect ODE to coffee lovers, “Coffee and Rhymes”
The video garnered over a million views on our own distribution channel. After this activation, McCafe collaborated further on curating their first ever poetry event at a McCafe (the first ever event to be held at a McCafe across genres) We received over 400 entries & the tickets sold out within two days.
Perfora
This brand collaboration made over 30 million people smile. Informing millions about oral hygiene and asking them to “smile”
Tape A Tale collaborated with Perfora for an impactful brand campaign focused on spreading awareness about oral hygiene and the importance of smiling. Through a blend of offline and online amplification, Tape A Tale orchestrated an unforgettable sold out event, "An Evening of Smiles," featuring renowned poets and storytellers. Leveraging its online platforms, Tape A Tale ensured widespread promotion. The subsequent online release of performance pieces, such as Nayab Midha's "Muskurao," reached a staggering 26.8 million organically, with the entire campaign amassing 30 million views. At Tape A Tale, they're thrilled to witness the impact of spoken word reaching millions, highlighting its growing significance in brand storytelling.
